Posts Tagged ‘MtoM’
3 Common Misconceptions about Influencer Marketing
Brands are continuing to see the value in influencer marketing. In Linquia’s State of Influencer Marketing 2018 survey, 86% of respondents said they used influencer marketing in 2017, and 92% of them found it effective. More than a third – 39% – of those surveyed planned to increase their budget for influencers in 2018. The…
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#ADayWithoutAWoman
#ADayWithoutAWoman is for women and their supporters to fight for equity and gender equality. Women are being encouraged to not participate in paid or unpaid work today, March 8th. This International Women’s Day, join MtoM Consulting as we offer our employees the opportunity to participate in a #DayWithoutAWoman without having to take a vacation day!…
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MtoM Consulting Founder and CEO Chosen for 40 Under 40 Annual Nomination
The Leadership Center for Excellence continues their 3rd annual 40 Under 40 event in Fall 2016 by nominating a group of emerging leaders in their perspective fields. The Leadership Center, previously known as Leadership Arlington, strives to ‘enlighten, inspire, and connect leaders’. The 40 Under 40 event selects men and women who have been registered…
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5 Instagram Hashtag Tips to Better Market Your Brand
Instagram announced in June that their user base has grown to more than 500 million Instagrammers—with over 300 million (60%+) using the platform daily. And according to eMarketer, there will be 48.2 million millennial Instagram users in the US this year. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram. As…
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Social Media Round-up: What’s New for Brands
It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…
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MtoM Founder & CEO Wins “Lead By Example” Award from Her Corner
Last week, the Washington, DC based entrepreneurial organization, Her Corner, honored MtoM Founder and CEO, Christine Wilson, with the “Lead by Example Award” at their annual end of summer gathering at the Willard Inter-Continental Hotel, where they honored 5 top female entrepreneurs from across the beltway. Her Corner Founder, Frederique Irwin, had this to say…
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From Intern to Social Media Manager!
Hello MtoM readers! It gives me great pleasure to write my very first blog post for MtoM. Let me start out with a little bit of background info. My name is Diane and I’m a recent George Mason University grad with a Bachelor of Science degree in Marketing. My journey as an MtoM intern began in…
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We Love Our Clients: Tom Dolan Swim School
We’re very excited about a new feature we’re starting on the MtoM blog! Each month we’ll highlight one of our clients in a new feature we’re calling ‘We Love Our Clients.” To kick it off, we’ll be highlighting the Tom Dolan Swim School in Dulles, VA. The TDSS was founded by Olympian swimmer Tom Dolan. Tom is a…
Read MoreWall Street Journal on Influencer Marketing
We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…
Read MoreThe MtoM Minute: Tracey Harrington McCoy
Welcome to the fourth edition of the MtoM Minute! We’re excited to introduce you to our VP of Digital, Tracey Harrington McCoy. 1) Heels or flats? You couldn’t find me in heels under four inches before I lived at the beach. Now I’m addicted to life in flip flops. 2) What’s your favorite iPhone app? Snapchat. I can’t stop…
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