We have all seen that one post, picture, tweet, and so on that has made us ask, jaws dropped, “did that really just happen?” Social media problems arise every day for brands of all types. A company has the option to fix it or fall deeper into the black hole of crisis. According to Ozgur Alaz, author of Ozurg Alaz: 7 Steps For Social Media Crisis Management, there are 7 steps for social media crisis management.