Case
Studies.
Cooking Up Boston Influencer Trip
The Challenge
Raise brand awareness for Revolution Cooking by engaging some of the brand’s most passionate champions and showcasing the innovation and design behind their products—right in the brand’s hometown headquarters of Boston.
Objectives
The primary goal was to raise brand awareness by amplifying Revolution Cooking’s presence among key voices who could authentically share their experiences. At the same time, the initiative aimed to educate creators on the groundbreaking innovation and thoughtful design behind the brand’s products, ensuring they could speak to both form and function with authority. Finally, the event was designed to spark curiosity and anticipation by hinting at an exciting future product launch, laying the groundwork for buzz and momentum ahead of its debut.
Strategy & Services
Influencer Management: Identified, invited, contracted, and coordinated with influencers before, during, and after the event to ensure seamless participation and authentic brand engagement.
Strategic Consultation: Served as a trusted partner to Revolution Cooking throughout the planning process, offering guidance on strategy, creative direction, and execution.
Event Coordination: Oversaw day-of operations, including timeline and schedule management, setup and logistics, and on-site influencer support to deliver a smooth and impactful experience.
Outcomes
The Revolution Cooking brand trip successfully amplified awareness and engagement by partnering with eight influencers who generated 16 organic feed posts and over 90 Instagram Stories. Collectively, the content achieved 440,000 views and reached more than 410,000 accounts, showcasing the brand’s innovation and design to a broad and engaged audience while reinforcing authentic advocacy from top creators.
Revolution Cooking
Client Love
“We were able to measure success almost immediately. We can see traffic spikes, sales, and social growth as soon as a successful video goes live. If an influencer has a trackable link or affiliate link in their profile, we are also able to pinpoint exact sales contributed to the video.“
Cooking Up Boston
2.5X
Revolution Cooking’s direct-to-consumer revenue up 2.5x year-over-year.
America’s Poison Centers
The Challenge
America’s Poison Centers is the national association that oversees Poison Help, the country’s primary resource for poison control support. With 53 poison control centers across the U.S., Poison Help provides free, 24/7 support to individuals and families, answering questions about potential poisoning exposures, bites and stings, medication safety, and more. Accredited health professionals provide both emergency and non-emergency guidance, making the service a vital lifeline for communities nationwide. They lacked a significant digital reach and awareness of their life-saving services.
Objectives
In 2023, America’s Poison Centers contracted MtoM to overhaul their digital strategy and build awareness of Poison Help and its services. The primary objective was to encourage individuals to save the Poison Help line—1-800-222-1222—to ensure quick access in case of a poison emergency or question.
Strategy & Services
MtoM’s efforts began from scratch, as America’s Poison Centers had never implemented a comprehensive organic or paid marketing strategy before. Our scope of work included:
– Developing and executing organic and paid social media campaigns to engage and educate the public.
– Managing search and display advertising as well as a Google Grant advertising program to extend reach cost-effectively.
– Implementing SEO enhancements to strengthen the visibility and accessibility of the poisonhelp.org website.
– Designing and running influencer marketing campaigns to increase awareness of Poison Help and its phone number across diverse audiences.
Through this holistic strategy, MtoM positioned Poison Help to better connect with the public, drive awareness of its critical services, and ensure that more people know where to turn when it matters most.
Outcomes
Facebook: Page views, impressions, and engagement all increased by over 100% from 2023 to 2025
Instagram: Page views, impressions, reach, and engagement all increased by over 100% from 2023 to 2025
LinkedIn: Page views, impressions, and engagement all increased by over 100% from 2023 to 2025
Meta Ads: 31.46M impressions, 1.0M clicks, CPC = $0.13, 63,435 conversions (Poison Help line downloads)
Google Display: 2.35M impressions, 108K clicks, CPC = $0.96, 12,267 conversions (Poison Help line downloads)
Google Search: 386K impressions, 31,259 clicks, 14,389 conversions (Poison Help line downloads)
