SEO
News & Updates of The Week: TikTok Influencer Best Practices
Instagram is testing a new user interface for stories. You might want to worry about this if your business relies on Instagram stories for sales or conversions. We also have a TikTok influencer best practices key information and a report of the top tools and apps for digital marketing. Download
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‘Mobilegeddon’ is Here: Is Your Site Ready?
Back in February we posted a head’s up about Google’s new mobile-friendly label, which the company has started attaching to smartphone search results to let consumers know from the get-go which sites play nicest on the platform. At the time, Google had been testing a new algorithm that would factor in a site’s mobile appeal…
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To Press Release or Not to Press Release, That is the Question
PR has changed so much since my first job nearly 15 years ago. We used to write press releases to announce big news, put it on the wire and then fax (yes, fax!) it to news desks and editors. We’d then call (never email) to make sure they received it, and see if it was…
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5 Benefits of Influencer Marketing
We speak with a lot of clients that are just learning about influencer marketing and they aren’t completely sure of why they should add it to their marketing plan and budget. They are often hung up on one metric- how many people will it drive to my website? That is definitely an important factor and…
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