Posts by Diane Wells

The Best Mobile Photo Editing Apps

Did you know you carry one of your most powerful branding tools with you wherever you go? Your smartphone camera is the key to transforming your social media marketing from humdrum to exceptional. With very little effort, you can take high-quality photos that will tell your brand’s story and capture your audience’s attention. In a…

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Creative Ways Brands Are Using Snapchat

  Snapchat is a social media platform that poses both challenges and possibilities for marketers. It’s not as straightforward or intuitive as other social networks, but its flexibility offers enormous creative freedom and storytelling opportunities for brands that can think outside the news feed.   Here are a few examples of brands that are doing…

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Facebook and Snapchat Focus on Augmented Reality

Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…

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An Overview of Snapchat Advertising

While Snapchat pioneered the ephemeral style of storytelling that is everywhere on social media right now, the app itself has a lot of staying power. Brands, enticed by the platform’s 150 million daily users, are integrating Snapchat into their marketing plans. But advertising on Snapchat is still relatively new territory (it’s only been available since…

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A Guide to Facebook and Instagram Ad Placements

Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and meet your brand’s goals. When you create a new ad, you can either choose to run it across all eligible placements in Facebook, Instagram and the Audience Network, or manually select your preferred placements. Your selected objective will determine which…

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The Story Behind the Stories

Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic functionality of Stories is the same across all three social networks. Users compile photos and short videos – enhancing them with filters, text, drawings and other tools if desired – into a slideshow that is viewable for 24 hours, and…

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Social Media Photography Tips for Marketers

  Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience craves quality visual content, and it’s in your brand’s best interests to create it. At the beginning of 2017, HubSpot published a round-up of statistics emphasizing the importance of visual content in marketing. A few highlights:   37% of marketers…

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Crushing Deals Podcast Featuring Christine Wilson

Our CEO, Christine Wilson, talks social media marketing and entrepreneurship with Spencer Kulow on his Crushing Deals podcast. Spencer Kulow is a graduate student in the M.S. in Commerce program at the University of Virginia. Spencer and Christine met when she spoke on a panel at UVA’s Careers in Marketing Forum. Spencer later invited Christine…

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5 Live Streaming Video Tips

Live streaming video is an excellent way to show off your brand’s expertise, build a stronger connection with your audience, and create highly engaging content. It’s one of our top three priorities for 2017 – and it’s only getting more affordable and accessible. Facebook is even expanding its monetization options for live streaming video, allowing…

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