Posts by Diane Wells

Facebook ‘Watch’ to Offer New Ad Opportunities

This month, Facebook announced the launch of Watch, a new video tab that will feature dozens of original shows. “We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community,” CEO…

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Voice AI & the Future of Brand Marketing

Alexa, how will marketers use voice search in the future?   Voice-assisted devices, powered by artificial intelligence, are gaining a strong foothold in households across the U.S. According to eMarketer, there are 45 million devices in use now, and that number will rise to 67 million by 2019. Google Home and Amazon Echo (famous for…

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Why 6 Seconds is Ideal for Video Ads

Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots have long been the norm for TV, mobile and social media usage are changing the way brands think about ads. And the new standard is brief, punchy video ads that last only a few seconds, and stand out in a…

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Tips for Using Canva for Social Media Graphics

Whether you’re posting on Instagram, Facebook or another social network, your brand needs high-quality visuals to capture your audience’s attention. We’ve talked before about how you can take better photos, starting with the equipment you already have. But what about creating beautiful graphics? A striking graphic can do wonders to boost engagement, drive sales or…

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Facebook to Launch Video Creator App This Year

Later this year, Facebook will launch a new app that will make it easier for influencers to create video content. They also announced that they would launch more video games for Facebook in which you can get elo boosting services from ElitistGaming. This dedicated video creation platform will be part of an update to Facebook…

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Why Micro-Influencers Are Better for Your Brand

A “bigger is better” mentality often prevails when planning influencer marketing campaigns. We aim for big-name influencers with bigger audiences (while spending bigger budgets) because we think they’ll be worth the investment. More eyeballs equal more engagement, right? Not necessarily. Mega-influencers like Kendall Jenner and Bella Hadid do gain attention for the brands they promote,…

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How Brands Can Use Instagram Location & Hashtag Stories

In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…

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Virtual Reality & Augmented Reality: What You Need to Know

If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…

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Are You Looking at the Influencer Marketing Long Game?

Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with influencers to connect with their audiences. But though more brands each year are maintaining or expanding their investment in influencer marketing, many are still not making a significant,…

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What Marketers Should Know About Generation Z

The first generation of true digital natives is growing up – and marketers are paying attention to their priorities and habits. People in Generation Z – born after 2000, following millennials – are unique in that they have never known a time before technologies such as smartphones, social media platforms and streaming media services. And…

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