Posts by Diane Wells

Facebook News Roundup

Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…

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MtoM Launches New Women’s Lifestyle Brand

We are thrilled to announce the launch of our new venture: a women’s lifestyle maximization brand called and/life! The and/life app is now available on iPhone and Android – and without hyperbole, we can say that it will change your life in a lasting and positive way. What is and/life? MtoM is partnering with fitness…

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How to Avoid the ‘Dark Side’ of Influencer Marketing

When it’s done right, influencer marketing connects people in a meaningful way. It provides interesting and useful content, and it benefits brands, social media influencers, and followers. When it’s done poorly, it brings up serious ethical and legal questions. It confuses fact and fiction, and it makes social media users distrustful of the entire industry.…

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Facebook Update May Lead to a Rise in Influencer Marketing

Since Facebook announced the latest changes to its News Feed algorithm, industry reactions have been mixed – ranging from cautious optimism to full-scale panic. With this recent update, Facebook is concentrating on building more authentic connections and meaningful interactions within its audience. CEO Mark Zuckerberg said that news and branded content will show up less…

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Improve Your Social Media Monitoring

Because of social media’s omnipresence, it’s never been easier for you to connect with your customers. At any moment, you can receive instant feedback on your new product or content, or you can listen in on conversations about your brand or industry. Of course, this constant stream of data from Instagram, Facebook, Twitter, Snapchat, YouTube…

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Tips for Taking an Addictive Boomerang

A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…

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Is Snap Map More Helpful or Invasive?

Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…

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How to Avoid the “Fake Follower” Trap in Influencer Marketing

Finding the right influencers to partner with your brand is no simple feat. You have to make sure the people you select are authentic and engaging, who care about their followers and share your brand values. And, increasingly, you also have to verify that influencers – and their followers – are real. Fake Instagram accounts…

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7 Sites with Free Stock Photos for Your Social Media or Blog

Beautiful photos enhance every part of your marketing strategy – from blog posts and social media graphics, to website slideshows and ad campaigns. But if you don’t have a huge photography budget, it can be a struggle to find high-quality images that fit your brand’s needs. You can search Creative Commons images hosted on Flickr…

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Is Snapchat in danger? Or simply evolving?

In the nearly six months since its initial public offering, Snap Inc. has been closely monitored by the company’s investors, supporters and critics. The corporate parent of Snapchat is the subject of constant speculation, with some pointing to its young and highly engaged audience as markers of success, and others raising concerns over its failure…

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