Posts by christine@mtomconsulting.com

In an interview on Friday, July 15th, Revolution Cooking dives into its intentions and experiences with influencer marketing. The company has relied on influencer marketing to promote its Revolution Toaster, which they introduced in 2019. Revolution Cooking revealed that the rise of TikTok, especially during the pandemic, proved to be a great help, resulting in…

In today’s social media-oriented world, influencer marketing is becoming an increasingly important strategy for companies to promote their products and brands. Through this type of social media marketing, companies can use other individuals’ social influence to their advantage with product mentions and endorsements. Here are 5 benefits of influencer marketing: It boosts natural traffic and…

The influencer marketing industry has grown substantially in recent years. As social media users have grown to be more interested in what their favorite influencers do, what products they use, and even what causes they support, influencer marketing has become a hugely important tool for many companies. Instagram and TikTok have certainly emerged as the…