Social Media
Facebook Tests an Influencer Marketing Search Tool
Facebook began its first big influencer marketing push in November 2017, when it launched the Facebook Creator app. The company positioned Facebook Creator as “a one stop shop to create and cross-post videos, go live with exclusive features, track your insights, and manage your messages — all in one place.” At the same time, it…
Read MoreVirtual Influencers Can’t Replace Actual Human Connection
Lil Miquela is a bona fide Instagram celebrity. A model, activist and recording artist, she has more than a million followers, and partners with brands like Prada and Chanel. Vogue called her “Instagram’s latest It Girl.” The only thing is: she’s not a real person. Miquela is a virtual influencer, a CGI avatar that occupies…
Read More3 Common Misconceptions about Influencer Marketing
Brands are continuing to see the value in influencer marketing. In Linquia’s State of Influencer Marketing 2018 survey, 86% of respondents said they used influencer marketing in 2017, and 92% of them found it effective. More than a third – 39% – of those surveyed planned to increase their budget for influencers in 2018. The…
Read MoreWhat You Need to Know from Facebook’s F8 Conference
Facebook’s annual F8 developer conference is a showcase for the company’s new products, upcoming changes and overall vision for the future. This year’s F8 conference, held May 1 and 2, seemed like business as usual – with splashy announcements and a keynote speech from CEO Mark Zuckerberg – despite Facebook’s recent high-profile privacy controversy. Here are…
Read MoreTips for Creating Better Ads in Instagram Stories
It’s not just you. Instagram Stories are mesmerizing. They capture your attention and keep you entertained. In the first year of Instagram Stories (as of August 2017), the company reported that Stories helped users stay on the app longer and visit it more often. Instagram said users under 25 spend more than 32 minutes a…
Read MoreHow Does Digital Life Affect Our Overall Well-Being?
As digital technology continues to evolve and expand, it opens up countless new opportunities for connection, commerce, work and play. Our mobile devices are so integrated into our lives that it’s hard to imagine how we did anything – run businesses, order food, fight boredom, date – without them. But despite all the benefits we…
Read MoreSelf-Care & Tech Can Coexist
For people of all ages, from millennials to baby boomers, self-care is a hot topic of conversation. Browse any number of studies, magazine articles and online lists, and you’ll find tips for improving self-care. Often these strategies focus on unplugging from technology to boost health and wellness. But technology and self-care are not mutually exclusive.…
Read MoreFacebook is Launching New Privacy Tools & Controls
The words “Facebook” and “privacy” are fairly loaded at the moment. The company has battled weeks of bad press and user outrage after the revelation that the data of millions of users may have been inappropriately shared with Cambridge Analytica, a political consulting firm linked to the Trump campaign. And this Wednesday, Facebook amended its…
Read MoreThe Benefits of a Long-Term Influencer Collaboration
In an online environment that prioritizes quick results and instant gratification, there is something to be said for slowing down and taking the long view of your influencer marketing strategy. Brands have substantially increased their partnerships with influencers over the last few years. According to Linquia’s State of Influencer Marketing 2018 survey, 86% of marketers…
Read MoreFacebook News Roundup
Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…
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