Post Mortem: World Cup & Social Media Advertising

germany wins world cup 2014

Last night, Germany won the World Cup. They played consistently throughout the tournament and ended up with the cherished trophy after defeating Argentina in extra time. But perhaps even more interesting is this impressive fact about social media advertising from Business Insider: Advertisers are spending nearly as much on world cup social media campaigns as they…

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Influencer Marketing: The Metrics That Matter Most

In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were pitched, approved, created, and executed based only on that one number. Even worse, once the program deployed, there weren’t any additional post-launch metrics to see how the promotion performed. Brands had no clue if their message resonated or how many…

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Why I Love Marketing to Moms

It sounds so exclusive, that old adage: “you’ll understand once you have kids.” But it was absolutely true for me. I may have thought I knew what it was like, but I absolutely DID NOT. My best friend Sam had a baby several years before me. I threw her a baby shower and got her…

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The True Power of Sponsored Blog Posts

Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…

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How PR and Influencer Marketing Can Mix

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…

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How PR and Influencer Marketing Can Mix

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…

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Wall Street Journal on Influencer Marketing

We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…

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Review of TINT Trial

I recently discovered a very interesting social media aggregation and curation platform called TINT. I signed up for the 3-day Pro Trial and I was excited about it’s features after 5 minutes. We have used #tagboard and were waiting for more features like we found with TINT. Let me tell you about the features and what…

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