Influencer Marketing: Don’t Put All Your Eggs in One Basket

“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may lean toward simply reaching out to a handful of mid-sized lifestyle bloggers to promote a new product. However, the most effective influencer marketing campaign requires a more strategic…

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Tracey’s Influencer Marketing Insight Featured on Forbes.com!

Our very own COO, Tracey McCoy, was recently featured on Forbes.com. Her incredibly insightful article takes a deeper look into influencer marketing and the skyrocketing influencer rates seen across the industry. Tracey addresses the rising concerns of high rates threatening partnerships between agencies and influencers.  She recommends 3 tips the industry should consider when faced with…

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Influencer Marketing Lessons from New Research

Influencer Marketing Lessons from New Research 2016 has been a fruitful year for influencer marketing, and 2017 seems to be on track to continue this trajectory. According to recent research, many brands have made influencer marketing an integral and effective part of their overall marketing efforts, and other brands plan to follow suit in the…

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FTC Cheat Sheet

As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC) has ramped up enforcement of their rules regarding sponsorship disclosure. We’ve compiled a quick overview of those FTC guidelines so that your marketing remains compliant. While the significant value that sponsored content could bring your brand is attractive and exciting,…

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Tips for Planning a Holiday Influencer Campaign

As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…

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What Makes a Great Influencer?

If we’ve said it once, we’ve said it a thousand times: influencer marketing is the best investment you can make in your brand. It’s the most effective way to get your ideal customers’ attention and build long-term relationships with them. And it’s achievable for all brands, no matter what size. The biggest challenge in getting…

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Partner with Influencers to Grow Your Snapchat Followers

Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…

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