Blogs
Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers. While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…
Read MoreAll You Need To Know: The New iPhone, iPad Pro And Apple TV
Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…
Read MoreHow Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…
Read MoreMtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
Read MoreWhat’s New on Pinterest: From Buyable Pins to Video Ads
We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…
Read More5 Inspiring Highlights from Cannes Lions 2015
The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…
Read MoreCreating An Effective Social Strategy
Whether you have 100 followers or 10 million, everyone wants a more meaningful social media presence. In today’s world of twitter that is full of everyone from the President of the Unites States to your 13-year-old neighbor, it is important to be creating content that will make you visible to your target market, as well…
Read MoreHow to use live video streaming for your business
Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…
Read MoreBlogs Give Real Boost to Brand Marketing
We came across this delightful little nugget while reading Direct Marketing News the other day: Blogs are 63% more likely to influence purchasing decisions than magazines. That stat just sort of popped out at us while we were reading DM News Senior Editor Natasha D. Smith’s take on this year’s trends in social media marketing.…
Read More#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
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