3 Reasons We’re in Love with Blab

It’s an exciting time for livestreaming video, and it’s never been easier to become an instant broadcaster. What used to be an intimidating prospect involving a lot of tech expertise and fancy equipment is now as simple as downloading an app and pushing a button.

Blab is a livestreaming video app that offers viewers a unique and interactive experience that’s full of potential for brands. It has similar recording capabilities to other livestreaming apps, like Periscope or Facebook Live, but it also adds more social features that make it a great fit within a bigger marketing plan.

Here are just a few of the reasons why we’re digging Blab and why you should get to know it better.

1. It’s super simple.
One of the best things about Blab is how easy it is to use – both as a viewer and as a broadcaster. Before you host your own blab, spend some time poking around the app as a participant, and you’ll quickly catch on to how it works. Here’s the basic idea:

• A host starts a blab with at least one other person (four people can be on the air at any given time) about any topic, from current social media trends to paleo-friendly recipes.
• The host can choose to start the blab immediately or schedule it for the future and promote it. Once she starts the blab, it immediately goes live to the public, and viewers can tune in.
• People tuning into the blab can participate in real time, asking questions in chat, giving “feels” to like what one of the participants is saying, or requesting to join in the video chat. If there’s an empty seat, the host can opt to let an audience member take that spot.

2. It’s inherently social.
What makes Blab so fun is that it offers authentic connection with an audience that cares about your topic. Instead of a formal interview or a slick commercial video, you are able to create fresh content that is real, engaging and unrehearsed.

It might be unnerving to hit record and broadcast live to the world, but that’s also what makes it appealing to viewers. They want to catch a glimpse behind the curtain and get involved in genuine, unfiltered conversations about issues that matter to them. And with Blab, they’re not just watching a pre-taped video or reading an article – they’re jumping in to question, comment and debate.

3. It’s versatile.
Blab is used for a wide variety of purposes, including recording podcasts, coaching and teaching lectures, debates and discussions, interviews and aftershows. It’s a great fit for B2B marketing because it is so adaptable to your brand’s needs, and it puts you in touch with your customers directly. You can test out different ideas and approaches without breaking your budget, and you can see immediately what’s resonating with your audience.

Here are a few examples of how you can use Blab:
• Showing a “behind the scenes” look at your company, a red carpet event, a concert, etc.
• Hosting a discussion about a hot topic in your industry, showcasing the expertise of your company’s CEO and other thought leaders
• Interviewing a celebrity brand ambassador and hosting an audience Q&A
• Offering a live class or tutorial from an influencer marketer – such as a cooking show or a fashion makeover

Unlike other livestreaming video apps, Blab also allows you to save recordings for viewers to replay later. You can leave it open for people to discover anytime on Blab, or you can repurpose it as embedded content on your website.

Blab is still pretty new on the scene, but it is opening up a lot of new and exciting opportunities for brands willing to be adventurous.

Get in touch with MtoM about how to incorporate Blab into your marketing strategy.

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